Staymark / Score
The benchmark for better stays
An independent comfort and quality score for short-term rentals, helping guests better understand property and stay quality before they book, while helping Property Managers showcase quality with greater transparency.
What is Staymark Score?
Staymark Score is a property and review focused scoring system for short-term rentals. It looks beyond OTA ratings and review averages to assess the practical details that shape guest comfort, confidence and expectations.
The score is not based on popularity, emotion or platform pressure. It is designed to give a clearer picture of what a property offers in real-world terms.
- For guests, it helps make the booking decision easier and more informed.
- For Property Managers, it provides a transparent way to communicate property quality.
- For the industry, it introduces a more meaningful benchmark than inflated review scores alone.
Why does it matter?
A five-star review can mean many things. It may reflect a pleasant interaction, a good location or simply a guest who did not want to leave a lower score.
Staymark Score is different. It focuses on the property itself and the comfort signals that influence the actual stay.
- Clearer expectations before booking.
- Better differentiation for well-presented properties.
- A stronger trust signal for professional Property Managers.
What Does Each Score Mean?
The full scoring method remains proprietary, but each score is designed to indicate the likely level of comfort, consistency and guest-readiness a property provides.
A property with exceptional comfort signals, thoughtful presentation and very few obvious gaps.
A well-performing property with strong guest comfort and good overall quality.
A property that should suit many guests well while still leaving room for improvement.
A property with positive qualities, but also enough potential gaps that guests may need clearer information before booking.
A property where important comfort or presentation factors may need attention before it can compete confidently on quality.
For Guests
Staymark Score helps guests book with greater confidence by providing a clearer indication of property and stay quality, particularly when many listings appear similar in price and star rating.
For Property Managers
Staymark Score helps Property Managers communicate quality more clearly through an independent benchmark, while also providing tailored suggestions designed to increase scores through improvements to property and stay quality.
For the Industry
Staymark Score supports a more transparent and professional short-term rental industry by showcasing property quality through an independent benchmark while suggesting opportunities to improve and increase scores.
Stay informed
Staymark Score is currently in development. Sign up below to be informed when Staymark Score launches and to benefit from the introductory offer of two free property scores per Manager.
About Staymark Score
Staymark Score has been developed by a team with a combined 20 years of industry experience.
It has been created to address a clear gap in the short-term rental market: guests need better signals before they book, and Property Managers need a more meaningful way to show the quality of their properties.
The scoring framework is designed to be clear enough to trust, but protected enough to remain independent and difficult to manipulate.
